Luxury house Balenciaga named reality star and businesswoman Kim Kardashian as its newest brand ambassador. This announcement, captured through the lens of renowned documentary photographer Platon, marks a formalization of the long-standing relationship between the iconic fashion house and the media personality.
Kim Kardashian has been closely associated with Balenciaga over the years. Her journey with the brand includes appearances such as walking in the Balenciaga 51st Couture show and accompanying creative director Demna to the 2021 Met Gala in a custom Balenciaga ensemble. Kardashian has also been a regular at Balenciaga runway shows and has co-starred in several of the brand’s campaigns.
In her statement about the appointment, Kim Kardashian expressed her enthusiasm and honor in taking on the role of brand ambassador. She reflected on how Balenciaga’s designs have been integral to many of her iconic fashion moments. Kardashian praised the historic fashion house for its embrace of modernity, exemplary craftsmanship, and innovative approach to design under Demna’s leadership. She highlighted the mutual trust and commitment to doing what’s right as the foundation of her relationship with the brand, expressing excitement about embarking on this new chapter.
