Which fashion brands are capturing everyone’s attention right now? Prada, Celine, Bottega Veneta, and Dries Van Noten are among the names generating excitement, alongside emerging labels such as Conner Ives, Emily Dawn Long, and Mfpen. The latest Lyst Index, covering July through September 2026, offers a closer look at the designers influencing what people want to wear, the accessories attracting shoppers, and the creative directions gaining popularity.
FASHION
Prada leads the conversation, returning to the top of the ranking for the first time since late 2023. Its Fall Winter 2026 collection generated considerable interest during fashion week, while the Wish Pouch emerged as one of the season’s defining accessories. The bag takes first place among the quarter’s hottest products, with demand increasing almost 500% since the previous quarter.
Celine continues its upward trajectory, entering the top ten for the first time. The house attracted attention with its Celine x Reebok collaboration, the L’Été collection, and its recent menswear and womenswear presentations. Its Freestyle Lo sneaker collaboration became one of the quarter’s most sought-after products, selling out almost immediately after its September launch.
Another major name attracting shoppers is Bottega Veneta, where Louise Trotter‘s debut Spring Summer 2026 collection has renewed interest in the house’s bags and accessories. The brand moves to eleventh place, supported by a substantial increase in demand.
Dries Van Noten enters the ranking at number sixteen, with its Long Wrap Scarf-Skirt becoming a particular favorite. The piece reflects a wider interest in expressive dressing, where decorative details, unusual silhouettes, and vintage references influence shopping choices.
Diesel also returns to the list following Glenn Martens‘ final Spring Summer 2027 show, while Khaite makes its debut at number twenty. The latter attracts interest through its Danielle Jeans and collaboration with eyewear brand Oliver Peoples.
Several smaller fashion labels are attracting attention alongside established luxury houses. Conner Ives continues to build interest through his approach to reworking vintage T-shirts and deadstock materials. His Reconstituted Vintage Robe has become a particularly popular piece, while Kate Moss, Jennifer Lawrence, Sienna Miller, and Hailey Bieber count among his celebrity followers.
New York-based Emily Dawn Long is another name gaining visibility. Her vintage-inspired T-shirts, including designs bearing the phrases “Spoiled Boys” and “Take Off Your Clothes,” have attracted shoppers. Her nomination for the 2026 CFDA Emerging Designer of the Year award and the viral “Crack of Dawn” Spring Summer 2027 campaign have brought additional attention.
In Copenhagen, Mfpen is gaining ground through its pared-back, utilitarian approach. The label’s recent New Balance collaboration introduced its designs to a wider audience during its tenth anniversary year.
Accessories play a prominent role in the latest rankings. The COS Trullo Flap Bag and Balenciaga Rodeo Bag reflect demand for slouchy top-handle silhouettes, while Phoebe Philo’s Peak Sunglasses have emerged as another standout.
The Vans Premium Authentic reflects renewed enthusiasm for 2010s fashion, while Free People‘s Forever Young Bloomer Pants capture interest in billowy, lace-trimmed trousers. Cartier‘s Tank Watch also enters the product ranking, becoming the first watch to appear since 2021.
Across these labels and products, the Q3 2026 Lyst Index reveals how fashion’s most influential names are capturing attention through distinct creative identities, expressive styling, and unexpected collaborations. Prada’s return to the top, Celine’s growing popularity, and the arrival of independent designers suggest that shoppers are increasingly responding to brands with a recognizable aesthetic and a clear creative direction. The popularity of decorative accessories, vintage-inspired pieces, and unconventional silhouettes also points toward a growing appetite for individuality in fashion. As established luxury houses compete with emerging labels for attention, the latest rankings show how a strong visual identity can influence what people discover, discuss, and choose to wear.
