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Ice Spice is the Face of Alexander Wang Spring Summer 2024 Collection

Discover Alexander Wang's SS24 campaign starring American rapper Ice Spice

March 7, 2024
in Ad Campaigns, Alexander Wang, Celebs, Spring Summer 2024 Campaigns
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Ice Spice
Ice Spice poses for ALEXANDER WANG Spring Summer 2024 campaign , Photography by Casper Wackerhausen-Sejersen

Fashion house Alexander Wang introduces the Spring Summer 2024 collection, titled Nocturna, with a campaign starring Ice Spice, merging the worlds of fashion and music. Ice Spice, celebrated for her musical achievements and distinctive style, together with designer Alexander Wang, a fellow New Yorker, draw on the city’s vibrant culture to shape their unique fashion outlook.

Ice Spice
©ALEXANDER WANG, Photography by Casper Wackerhausen-Sejersen

The Nocturna collection is showcased in a campaign that blends fashion with the energy of rap, reflecting the resilience and assertiveness of the alpha Wang woman. Photographed by Casper Wackerhausen-Sejersen, Ice Spice is seen wearing key pieces from the collection, including leather garments, denim with hotfix crystals, and items from the Dome program, highlighting the range’s versatility.

Ice Spice
©ALEXANDER WANG, Photography by Casper Wackerhausen-Sejersen

Drawing inspiration from ’90s boho styles, Nocturna combines contrasting textures and detailed craftsmanship. The collection features leather with hand-crochet finishes, crystal-adorned denim, and new designs in knitwear and bodywear, offering a variety of cuts and colors. These elements come together to balance hard and soft aspects, emphasizing craft. A standout item, the Dome Barrel bag, complements the collection with its distinct hardware and successful design traits, adding a tactile dimension to the visual narrative.

ALEXANDER WANG
©ALEXANDER WANG, Photography by Casper Wackerhausen-Sejersen

Featuring Ice Spice, the campaign for Alexander Wang’s Spring Summer 2024 collection, Nocturna, encapsulates a creative dialogue between fashion and music. This collaboration celebrates individuality and the empowerment of women through fashion that is both innovative and reflective of New York’s dynamic spirit.

ALEXANDER WANG
©ALEXANDER WANG, Photography by Casper Wackerhausen-Sejersen

“Ice Spice is such a powerhouse, a cultural touchstone, and a breath of fresh air. Her unapologetic energy magnifies the sharp and austere sensuality of Spring 2024 and leans into our brand codes on a deeper level.” – Alexander Wang

“As an artist, I’m always challenging myself on how I can contribute to culture in a way that drives things forward, and alexanderwang is a great vehicle for that with this incredibly bold and global campaign.” – Ice Spice

Tags: ad campaignscelebsss24Womenswear
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Comments 3

  1. KellyNY❤️💙 says:
    1 year ago

    Ice spice and wang 😵😵😵😵😵😵😵😵

  2. janiceLA says:
    1 year ago

    those bags are everything!

  3. babylasagna says:
    1 year ago

    the nail and net photo of ice space in this! iconic!

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