Moschino has revealed its latest advertising campaign, “Collezione 0,” under the creative direction of Adrian Appiolaza. This campaign marks Appiolaza’s debut as Creative Director and features a series of photographs and short films by the renowned photographer Willy Vanderperre, styled by Alastair McKimm. The campaign artfully captures the essence of five women experiencing the vibrancy and beauty of Milan.
“Collezione 0” tells the story of these women finding joy in the simple moments of everyday life. The visuals depict them in various settings around Milan, each scene highlighting a different facet of their daily routines. From marveling at the majestic Duomo to buying fresh produce at a local market and losing themselves in the melodies at a record store, the campaign portrays a series of joyful, simple experiences.
One of the standout images features a model on a rooftop with the iconic Duomo di Milano in the background, embodying the blend of history and modernity that characterizes Milan. The model, wearing a playful blue ensemble with a paper hat, radiates spontaneity, encapsulating the campaign’s theme of finding happiness in unexpected places.
Another striking photograph captures a model in a bustling local market, holding a baguette and greens, her laughter infectious and genuine. The scene is a vibrant collage of colors and textures, highlighting the everyday beauty found in simple activities like grocery shopping. The campaign also takes us to a record store, where a model sifts through vinyl records, her oversized white T-shirt with the word “LOVE” prominently displayed. This scene is a nod to the timeless pleasure of discovering music, a universal experience that connects us all. The stylistic choices, from the model’s outfit to the setting, emphasize a carefree and nostalgic vibe.
“Collezione 0” culminates with a model in a sunny garden, waving a colorful flag with a smiley face, blending modern fashion with playful elements. This image, like the others, is a reminder that fashion is not just about aesthetics but also about emotion and experience. Through the lens of Willy Vanderperre and the creative vision of Adrian Appiolaza, Moschino’s “Collezione 0” celebrates the joy found in the everyday, encouraging everyone to find moments they love in their daily lives.
