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Diesel Goes Full Serpent for the Year of the Snake

From laser-etched denim to photorealistic tees, the capsule embodies transformation.

January 3, 2025
in Capsule Collections, Diesel, Female Models, Male Models, Menswear, Womenswear
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Diesel Year of the Snake
© Diesel

Diesel, under the direction of Glenn Martens, steps into 2025 with its daring “Year of the Snake” capsule, honoring the Lunar New Year with an audacious serpent-themed collection. The 12-piece lineup, featuring ready-to-wear items, accessories, and bags, captures the essence of transformation and renewal—the symbolic traits of the snake—through Diesel’s signature edgy lens.

Key elements of the collection include scale-patterned denim, bold snake graphics, and intricate laser detailing. Standout pieces like the boxy black hoodie showcase raw-edge stitched patches with various serpent motifs, while the khaki long-sleeve tee brings a layered look with its peeling jersey overlay. Diesel’s hallmark denim makes a statement with dark blue trousers adorned with a custom snakeskin laser print, adding a unique texture to the collection.

Diesel Year of the Snake
© Diesel

The accessory range is equally striking, with the Play Crossbody bag sporting a vibrant serpent design and the Charm-D Shoulder bag featuring argyle-quilted denim subtly textured with scales. The B-1dr belt ties the collection together, boasting the capsule’s signature snake motif and a cut-out buckle shaped like Diesel’s iconic Oval D logo.

Balancing bold aesthetics with meticulous craftsmanship, Diesel’s “Year of the Snake” collection celebrates the interplay between tradition and modernity. Available now online and at select Diesel stores, this capsule marks a vibrant start to the Lunar New Year, offering fashion enthusiasts a distinctive way to embrace 2025 in style.

This collection solidifies Diesel’s ability to blend cultural celebration with cutting-edge fashion, ensuring that each piece tells a story of renewal and creative evolution.

View Gallery 17 images
Tags: glenn martenslunar new year
Katarina Doric

Katarina Doric

The COO and Features Director of DSCENE Publishing, Katarina Doric oversees editorial direction across all DSCENE platforms. With a background in architecture, her work connects fashion, art, and design through a critical lens. She is the author of the Doric Order column, where she examines the politics of aesthetics, womanhood, and culture, and leads DSCENE’s international cultural projects.

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Comments 3

  1. LadyLondon says:
    1 year ago

    diesel and glenn martens are not playing anymore! I love this, affordable yet luxury is their game and i am in for it!

  2. joannanyc says:
    1 year ago

    the best 💗

  3. Carl B says:
    1 year ago

    The ultimate cool brand diesel and Glenn can do no wrong for me anymore 🥵🥵🥵

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