For Pre-Fall 2025, Moncler returns with another city-driven narrative, this time turning its gaze to London. Titled London, A Love Affair, the latest chapter in the Moncler Collection campaign stars Brooklyn and Nicola Peltz Beckham in a personal and polished visual story that unfolds across the historic streets of the British capital. With previous editions rooted in Madrid, Paris, and New York, the brand now chooses a city with emotional weight for the couple, a place where they first declared their love.
The campaign adopts a reportage style, capturing Brooklyn and Nicola as they wander through familiar neighborhoods. Rather than a constructed fashion fantasy, these images feel lived-in, spontaneous, and emotionally charged. Their shared presence, intuitive, casual, and completely in sync, adds a layer of realism to the collection’s elegant sensibility. “London holds so many memories for both of us,” the couple shares. “We first said ‘I love you’ here, so coming back always takes us back to that moment.”
Moncler’s Pre-Fall 2025 collection matches the pace and rhythm of city life while maintaining the brand’s polished visual identity. Nicola’s wardrobe revolves around soft tailoring and elevated outerwear, pieces that carry a sense of everyday luxury. Textural fabrics like bouclé, fine wools, and tweeds take center stage, rendered in a palette of khaki, ecru, and taupe. Field jackets and structured coats introduce utilitarian references, reimagined with leather, suede, and shearling accents. “I love Moncler because it feels effortless yet elevated,” Nicola says. “I became obsessed with the jeans I wore in the campaign and ended up wearing them in my new movie.”
Brooklyn takes on the collection’s metropolitan uniform from a grounded angle. His looks feature diagonal-quilted outerwear with soft knit collars, tactile technical fabrics, and an understated palette of muted browns, greens, greys, and black. Coordinated head-to-toe looks in matching textures speak to Moncler’s ability to distill functional menswear into something quietly refined. “Nicola and I move in sync. That’s what this campaign is all about,” he says. “Sharing moments in places that are special to us both.”
Moncler’s Collection campaigns continue to evolve as portraits of personal connection. From Joaquín Furriel in Madrid to Penn Badgley in New York and Arnaud Binard in Paris, each story is embedded in location and experience. With London, A Love Affair, the focus shifts toward intimacy, off-guard moments that reveal character rather than posture. Brooklyn and Nicola aren’t styled into roles, they wear what they would wear, in a city they already know, making this Moncler campaign feel less like a fashion editorial and more like a memory.
Moncler Collection Pre-Fall 2025 is now available in select Moncler stores and on moncler.com.
