Justin Bieber has revealed a new sneaker silhouette from his fashion label SKYLRK through a fresh round of Instagram photo dumps. The newest sneaker preview follows the oversized, wavy design language of the brand and adds a cleat-inspired form into the mix. The release marks another extension of Bieber’s growing fashion venture, which officially launched earlier this month.
The first look came via Bieber’s own account, where he posted images featuring a pastel pink sneaker with clear football influences. The design includes all-over perforated panels and a foldover tongue that cuts through the middle section. The shape leans into a sculptural build while staying grounded in sporty cues. Though Bieber hasn’t officially named the sneaker or shared a release date, the visual tease adds to the steady rollout of new SKYLRK products.
Shortly after his initial post, Hailey Bieber followed up with her own preview. On her Instagram Story, she shared an all-white colorway of the same cleat-inspired sneaker. The photo focuses on her feet, showing off the sleek profile of the design without added styling or accessories. Her post gives a clearer view of the shoe’s texture and construction, continuing the narrative around SKYLRK’s reworked athletic references.
Bieber then shared a third version of the sneaker, this time designed for their 11-month-old son Jack Blues. In a post captioned “Only the best for my jackyyyyyyyyyyyy,” he revealed a child-sized version of the same design. The family photos add a personal layer to the sneaker reveal, presenting the model as part of the Bieber household rather than a distant brand rollout.
The design appears to follow SKYLRK’s core visual language. Like earlier footwear from the label, this sneaker plays with exaggerated form and technical surface treatments. The cleat influence doesn’t rely on direct imitation but suggests a crossover between performance and casual styling. Bieber, a longtime football fan, seems to draw on his own interests while shaping the direction of the brand.
SKYLRK continues to build momentum through social media reveals, where Bieber uses his own following to test interest and preview ideas. Rather than pushing traditional marketing or product drops, the brand leans on unfiltered photos and spontaneous posts. Each new shoe appears without fanfare but generates conversation through its link to Bieber’s personal life and design input.
While full release details remain unknown, the cleat-style sneaker has now appeared in at least three versions: pink, white, and kids’ sizing. Bieber’s hands-on role in shaping and promoting SKYLRK makes each drop feel connected to his aesthetic choices rather than outsourced product lines. Whether the next post offers more colorways or a release timeline, the brand continues to grow through direct engagement.
For now, the Biebers stay ahead of the curve, posting their looks before any official campaign or retailer announcement. The sneaker previews suggest SKYLRK will keep building its design archive with pieces that reflect both family and form.
