SKIMS has unveiled its latest menswear collection with Post Malone fronting the campaign, bringing a rugged edge to the brand’s expanding category. The new Fall 2025 drop introduces Realtree® camouflage styles for the first time, alongside fresh loungewear silhouettes.
The collection debuts on August 21 and emphasizes comfort-focused essentials. Key pieces include the Heavyweight Fleece Jogger, Zip-Up Hoodie, and SKIMS Basics T-Shirt. The new Heavyweight Fleece fabrication stands out in the lineup, designed to deliver warmth, durability, and an enhanced tactile feel.
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In a first for SKIMS, the brand partners with Realtree® for an official camouflage print series. The limited-edition drop includes underwear, t-shirts, and fleece separates covered in the distinctive camo pattern. While SKIMS has experimented with camo-inspired pieces before, this release marks the brand’s first time working with the licensed Realtree® design.
Photographed by Theo Wenner, the campaign trades SKIMS’ signature neutral, minimal presentation for a rugged aesthetic shot on a Utah ranch. Post Malone’s presence ties seamlessly into the visual narrative, with his own long-standing affinity for camouflage influencing the direction.
Camouflage has been part of Post Malone’s personal style for years, extending into his collaborations beyond fashion. In partnership with Stanley 1913, he released camo-coated Quencher H2.0 FlowState Tumblers and Easy Fill Flasks, reinforcing the motif as part of his signature aesthetic.
The SKIMS Fall 2025 menswear line, led by Post Malone, will be available in stores and online at SKIMS.com starting August 21. With its balance of utility-driven fleece, everyday basics, and camo innovation, the collection expands the scope of SKIMS menswear while tapping into the artist’s influence.
