Chloé reveals its Summer 2026 campaign within the raw beauty of a coastal setting. This campaign expresses complicity and shared freedom through a series of moments captured throughout a single day. The images follow the light from the first fresh glow of sunrise to the softened warmth of sunset. Each photograph traces the shifting moods of the day across open horizons and sunlit shores. The campaign revisits the founding values of the Maison, focusing on lightness and instinctive femininity.
SPRING SUMMER 2026
The silhouettes move through the environment while natural light and the elements shape their form. Movement and an intuitive bond with nature express the comfort of the summer season. Light functions as a unique language in this collection. It reveals a crisp quality in the morning air and deepens into a radiant glow at midday. Finally, the light dissolves into a warm heat as the sun sinks into the horizon. Every frame reveals a flow of colors and emotions.
The campaign features a collective portrait of freedom involving six specific women. Awar Odhiang, Jacqui Hooper, Julia Stegner, Noor Khan, Song Ah Woo, and Stella Hanan come together in this coastal setting. These women appear playful and confident while maintaining a clear connection to one another. Their presence shows a feminine complicity rooted in human connection and the natural world. Sand, ocean, and sky frame the campaign to create a coastal utopia. Sam Rock captured the photography for the campaign, and Romain Wygas directed the film. Elodie David Touboul provided the styling for the six featured models.
Creative Director Chemena Kamali designed the campaign to capture the specific rhythm of a summer day. She focused on the changing light and the warmth of the sun. Kamali describes the feeling of slipping into a natural flow during a day spent in nature. She believes that these surroundings sharpen every sense to reveal radiance and spontaneity.
The Summer 2026 Collection officially arrives in Chloé boutiques starting February 25, 2026. The collection will also appear online on the same date. The coastal environment provides a neutral ground where the textures of the clothing stand out against the sand and water. This project emphasizes the bond between women and their surroundings. It portrays a vision of summer that relies on simplicity and the natural world.
