Victoria’s Secret introduces its latest global campaign, The Season of Strapless, with Angel Reese at the center. The professional basketball player and model fronts the summer release, photographed by Renell Medrano in Barbados and styled by Carlos Nazario. The campaign presents a full seasonal offering across lingerie, swimwear, and beauty, anchored by a clear focus on strapless design and summer-ready materials.
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The launch highlights the Invisible by Victoria’s Secret Strapless Collection, built with wear-tested, no-slip grip technology that supports without straps. The range positions function as a priority, addressing fit and stability through construction. Alongside lingerie, the brand expands its Summer Swim Collection and introduces Bombshell Bronze Eau de Parfum.
Adam Selman, EVP and chief creative officer at Victoria’s Secret & Co., frames Reese as central to the campaign’s direction. He describes her as a cultural force who moves between sport and fashion with precision. As the face of the season, Reese appears across fragrance, swim, and lingerie, shaping a unified image for the rollout. Selman points to the campaign as a reflection of the brand’s current scope and a way to connect with customers through a focused summer narrative.
The campaign marks a first for Victoria’s Secret, with Reese becoming the first WNBA player to lead a global campaign for the brand. Her involvement follows her appearance in the 2025 Victoria’s Secret Fashion Show, where she made her runway debut. Reese describes the Barbados shoot as a full-circle moment, returning to the same city where she first walked for the brand. She connects the campaign to a sense of confidence tied to the setting, referencing the golden hour light and the atmosphere of the location.
Beyond the campaign, Reese continues to expand her presence across media and fashion. She launched her podcast, Unapologetically Angel, in September 2024, creating a platform for conversations shaped by her perspective and her guests. She speaks about the importance of controlling her own narrative, drawing from her experience with media coverage and public attention.
The Season of Strapless collection launches globally on April 8, rolling out across Victoria’s Secret stores and online with a focused selection of lingerie, swimwear, and fragrance. The release brings together the Invisible Strapless line, updated swim styles, and Bombshell Bronze Eau de Parfum within a single seasonal drop shaped by tone, fit, and material.
