Blackpink member LISA releases the LLOUD Gym collection globally on April 15, following its debut at the ComplexCon Hong Kong Marketplace in March. The project first appeared at the event, held at AsiaWorld-Expo on March 21–22, where early demand led to quick sell-outs of key items. That momentum continues into the online release, with select pieces already selling out as the collection reaches a wider audience through the official LLOUD store.
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The collection marks LISA’s first ready-to-wear project under her label LLOUD, where she takes on the role of Creative Director. She builds the concept from her daily routines and “off-the-record” moments, translating these references into a wardrobe that connects gym use with streetwear styling. The project incorporates elements of Thai identity, with Muay Thai informing silhouettes and detailing throughout the lineup. The collection arrives in collaboration with Thai streetwear brand iWANNAbangkok and builds on an existing working relationship between the two.
The collaboration introduces a shared visual language that combines iWANNAbangkok’s Y2K-driven aesthetic with LISA’s personal approach to dressing. This direction appears through oversized proportions, cropped cuts, and graphic treatments that run across the collection. Muay Thai references take form through boxer-style micro shorts with gathered waistbands, while Thai amulet-inspired graphics appear on key pieces, linking cultural elements with contemporary design.
Apparel forms the core of the release. The lineup includes oversized graphic hoodies, cropped tees, jerseys, sport jackets, sweatpants, and track pants. Color options include matcha and light pink for select tees and shorts, while black anchors the range. The “97” series appears across jerseys and track pants, referencing LISA’s birth year through bold numeric graphics.
Design details introduce personal references across the collection. Illustrations of LISA’s Doberman, Love, appear on hoodies and tees. Boxing references extend into accessories and garment details, including glove-inspired elements and a statement boxing glove piece with embroidered construction.
The collection expands into accessories and lifestyle items. A grey “97” tote bag and a red mini pouch serve as key additions, while patterned scarves and MagSafe phone cases extend the product range. The drop also includes items such as a bikini and additional accessories that follow the same visual direction as the apparel.
Material selection supports wearability in active and humid conditions. Garments use soft, breathable fabrics suited for extended use, while select tops include copper lining technology designed to resist odor. Most pieces follow an oversized fit and are available in sizes ranging from M to XXL.
Pricing places the collection within a premium streetwear range. Tees and shorts fall between approximately $80 and $100 USD, while items such as the LLOUD bikini reach $160 USD. Accessories, including scarves, sit near $155 USD depending on the item and region.
