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Courrèges Unveils Mirrors Truck Campaign for Spring Summer 2026

A digital campaign uses truck mirrors to frame silhouette, movement, and proportion across a road setting.

April 20, 2026
in Ad Campaigns, Courrèges, Spring Summer 2026 Campaigns
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Courrèges Spring Summer 2026 Campaign
Photography by Sam Rock

Courrèges continues its ongoing collaboration with photographer Sam Rock for the Spring Summer 2026 Mirrors Truck digital campaign. The new release introduces a focused selection of pieces shaped by movement, proportion, and line.

SPRING SUMMER 2026

The collection moves between structure and fluidity through precise construction and relaxed volume. Structured tops define the upper silhouette with clean lines, while wide palazzo shapes extend the lower half with a sense of openness. The garments adjust to the body in motion, allowing form to shift with each step.

Courrèges Spring Summer 2026 Campaign
Photography by Sam Rock

Courrèges builds the collection through a series of carefully selected designs that reflect this approach. The asymmetric twisted crop top introduces a sculpted shape that frames the torso with controlled tension. Palazzo denim trousers extend the silhouette with volume, creating space around the body while maintaining proportion. The buckle-detail swimsuit adds a defined point of focus through hardware.

The Three Sixty bag enters the lineup as a new accessory designed to complement the garments. Its presence supports the direction of the collection, adding a functional element that aligns with the overall composition.

Photography by Sam Rock

The campaign frames the collection through truck mirrors, capturing the model both directly and in reflection. Sam Rock places the figure along an open road, where asphalt lines and guardrails create a clear linear setting. The mirrors isolate the body and reshape the silhouette within each frame, shifting between distance and proximity.

Courrèges positions this selection as a uniform for the season. The collection introduces pieces that respond to summer conditions while maintaining a clear direction in design. The Spring Summer 2026 is now available online and in Courrèges boutiques worldwide.

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Tags: ad campaignsCourrègesss26
Jana Kostic

Jana Kostic

Jana Kostic is an Editor at DSCENE Publishing, holding a Master’s degree in Electrical and Computer Engineering from Belgrade. Contributing across DSCENE, MMSCENE, and BeautySCENE, she covers daily news and editorial features.

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