Prada Beauty appoints Zendaya as the new global ambassador for Prada Paradoxe. The actor now represents a fragrance line that focuses on women who resist simple definitions and remain fully themselves through change. Prada Beauty connects Zendaya with that idea through her versatility, authenticity and creative ambition.
FRAGRANCES
Zendaya has earned two Primetime Emmy Awards for her role in Euphoria, becoming the youngest two-time winner in the category. The same performance brought her a Golden Globe and a Critics Choice Award in 2023. Her film work includes the Spider-Man trilogy, Denis Villeneuve’s Dune films and Luca Guadagnino’s Challengers, where she worked as both actor and producer.
Her 2026 film schedule began with Kristoffer Borgli’s Drama. She returns to theaters this summer in Spider-Man: Brand New Day, the fourth Spider-Man installment. Christopher Nolan’s The Odyssey also ranks among her major 2026 releases. Prada Beauty connects this varied career with the Paradoxe concept, which focuses on complexity, individuality and constant personal evolution.
Zendaya describes the fragrance line as an expression of strength and vulnerability without fixed limits. She also sees scent as part of how people present themselves and experience daily life. Her relationship with Paradoxe began before the partnership. She had already worn the fragrance as a personal favorite before Prada Beauty approached her. Zendaya says the new role felt like a natural extension of her own view of scent, identity and personal expression.
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Academy Award winner Barry Jenkins directs a new campaign titled Moonlight. The campaign introduces Prada Paradoxe Sweet Chemistry Eau de Parfum, a new fruity floral fragrance. The composition examines sweetness through contrasting textures and notes while maintaining the identity of the Paradoxe line. Prada Paradoxe Sweet Chemistry opens with blackcurrant syrup. Orange blossom absolute adds brightness to the floral structure, while a neroli milk accord brings a softer effect.
Prada Beauty also links her natural wit and directness with the line’s focus on women who carry several qualities at once without reducing themselves to one role. The company credits her with reaching several generations through the same qualities.
Rosa Carriço, global president of Prada Beauty, describes Zendaya as the ideal partner for the new chapter. She points to Zendaya’s authenticity, empathy and ability to reflect the present moment. Carriço also connects those qualities with Prada’s view of femininity as something that continues to change and resist fixed categories.
