PUMA and AC Milan introduce the club’s 2026/27 Third Kit with a black base, fluorescent red details and UV reactive elements. The jersey gives red a stronger presence within the familiar Rossoneri palette, creating a sharper balance between the two club colors.
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The UV responsive treatment gives the shirt its most distinctive feature. Selected details react under ultraviolet light, changing their appearance depending on the lighting conditions. The concept, titled “Rossoneri in a new light,” uses that effect to reinterpret AC Milan’s visual identity while keeping black and red as the foundation.
The club also connects the jersey with a wider cultural context. AC Milan Chief Revenue Officer Maikel Oettle described the Third Kit as a format that allows the team to explore new ideas through its traditional colors. He linked the design to the relationship between football and contemporary culture while stressing the importance of keeping the club immediately recognizable.
PUMA VP Teamsport Dominique Gathier approached the design from a similar starting point. He described Rossonero as one of football’s most recognizable identities and said the team worked from elements that already carry strong meaning for AC Milan supporters.
The jersey will arrive in Authentic and Replica versions. The Authentic model uses PUMA’s ULTRAWEAVE fabric together with dryCELL and ThermoAdapt technologies, which help manage sweat and regulate body temperature during play. The Replica version uses RE technology and contains 95 percent recycled polyester sourced from textile waste.
The launch coincides with AC Milan’s Pre Season Tour stop in Indonesia. On August 7, PUMA and the club will host a free public event at Sparks, Senayan Park in Jakarta. The program includes games, activities, a PUMA pop up store and a dedicated Meet and Greet with AC Milan players.
AC Milan will give the Third Kit its first match appearance on August 8 against Chelsea at Gelora Bung Karno Stadium in Jakarta.
The 2026/27 AC Milan Third Kit becomes available on August 7 through puma.com and selected retail partners worldwide.
