Alo presented its Fall 2026 collection with a campaign starring Kylie Jenner, captured by fashion photography duo Mert & Marcus in Los Angeles. The collection includes activewear and lifestyle pieces, with select styles appearing in the brand’s newly introduced Pink Marshmallow colorway. The project marks Jenner’s first official campaign with Alo after years of wearing the label outside of formal partnerships.
SPORTSWEAR
Alo builds the campaign around the parts of Jenner’s life that remain outside public view. The concept focuses on the routines that give her time away from cameras, including exercise, time with her children and slower moments during the day. Jenner connects these periods with feeling present and maintaining a sense of privacy within a life that has remained highly visible since childhood.
“Some of the most meaningful parts of my life happen when no one’s watching,” Jenner says in the campaign material. She adds that these periods of stillness help her feel grounded and that she has learned to protect them. For Jenner, the campaign reflects the importance of creating room for experiences that belong to her alone.
The collaboration grew from an existing connection with Alo. Summer Nacewicz, the brand’s EVP of Marketing and Creative, says Jenner had already supported and worn Alo for years before the two sides developed the campaign. Nacewicz describes the project as an opportunity to show a side of Jenner outside her public persona and connect it with the everyday habits behind Alo’s wellness message.
The Fall 2026 collection focuses on fitted activewear, cropped proportions and lightweight layers, with fabrics and finishes giving each piece a distinct character. The Alosoft Intuition Bra and High-Waist Intuition Capri come in Pink Marshmallow Heather and use Alo’s soft, breathable Alosoft fabric. The bra has a minimal, low-cut shape, while the capri introduces a below-the-knee length that shifts away from the full-length leggings usually associated with the category.
The Airlift Intrigue Bra uses Alo’s sculpting Airlift fabric, which offers a close and supportive fit with a smooth finish. The Alosoft Better Together pieces continue the softer side of the collection through a bra and 7/8 legging, while the Splendor Bra introduces a more delicate shape within the performance selection. The Aspire Tank adds another cropped option, including a Pink Marshmallow and white version.
Lightweight outerwear includes the Prismatic Jacket, made from fabric with an iridescent finish and offered in Pink Moonlight as well as black. The High-Waist Prismatic Short uses the same lightweight material, extending that reflective surface into another activewear category. The Sway Full Zip Hoodie brings a softer, more casual layer into the selection.
Footwear comes through the Alo Sunset Sneaker, including a Pink Marshmallow version. Across the collection, Alo works with Alosoft, Airlift and lightweight technical fabrics, while Pink Marshmallow, Pink Moonlight, black, gray and white shape the color palette. The range includes bras, capris, shorts, leggings, tanks, hoodies, outerwear and sneakers, keeping the focus on familiar activewear pieces while introducing new lengths, textures and seasonal shades.
