Zendaya and On continue their partnership with a second co-created collection, presenting the new pieces through an action film-inspired campaign developed around physicality, performance and everyday dressing. Longtime Zendaya collaborator Law Roach joined the creative process, bringing his approach to styling and print into the latest release.
SPORTSWEAR
The collection develops everyday sportswear through technical fabrics, adjustable details and a custom python print. Zendaya described the seasonal update as an effort to elevate familiar basics, with the python motif working as a contemporary camouflage. Roach brought his interest in print to the project, applying it to performance-focused materials designed for daily wear.
Oversized crew necks and sweatpants feature ruching and bungee cord details that allow wearers to adjust their shape. The python print appears on a bodysuit, fitted long-sleeve top and half-zip anorak, giving several pieces a shared graphic treatment while the silhouettes range from close-fitting to oversized.
Footwear introduces a new interpretation of the Cloudnova Moon. The Mary Jane-inspired version combines an engineered knit upper with refined speed laces and arrives in three color combinations: Clove / Ivory, Dew / Antler and Black / Ivory. The design takes the familiar Mary Jane format into On’s footwear category through technical construction and the Cloudnova Moon base.
Zendaya and On introduce the collection through a short film directed by Argentinian trio Pantera. The filmmakers draw from the visual language and physicality of classic action movies, placing Zendaya inside a sequence of choreographed scenes that test the garments through activity.
The format gives the campaign a practical way to demonstrate the collection. Zendaya wears the new season pieces throughout the action sequences, allowing the fabrics, adjustable silhouettes and footwear to respond naturally to the body. Accompanying still images continue the cinematic approach through fashion photography focused on Zendaya and the new designs.
On Chief Marketing Officer Alex Griffin described cinematic filmmaking as an established part of the company’s partnership with Zendaya. For the latest project, the team uses the conventions of action cinema to take that approach in a different direction while presenting the collection through an entertainment-focused format.
The release follows an ongoing creative relationship between Zendaya and the Swiss sportswear company. For their second co-created collection, the collaborators concentrate on familiar wardrobe categories and technical construction, with Roach contributing to the design process alongside Zendaya and On.
The Cloudnova Moon Mary Jane and accompanying apparel are available through On’s website and retail stores globally. On has also created temporary installations at its flagship locations in Los Angeles, Paris, Tokyo and Chengdu, where customers can experience the new season collection in dedicated retail environments.
