Bulgari has named Hudson Williams its newest Ambassador, formalizing a relationship that has already placed the actor in the Roman house’s jewelry at several major events throughout 2026.
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Williams announced the new role alongside Bulgari, describing the qualities that drew him to the house. “I’ve always been drawn to people and ideas that feel bold, original and unafraid to be themselves,” he said. “That’s what I love about Bulgari, there’s such a strong sense of individuality and creativity in everything. I’m excited to join the Bulgari family and see what we can create together.”
The appointment follows a series of appearances that connected Williams with Bulgari before the official announcement. At the 2026 Golden Globe Awards in January, the Heated Rivalry actor wore a white Giorgio Armani dinner jacket with a white silk evening shirt, black trousers and a white cummerbund. He completed the look with a gold Bulgari Serpenti necklace, introducing the house into one of his first major red-carpet moments of the year.
Williams continued the relationship during his Met Gala debut in May. He arrived at the Metropolitan Museum of Art wearing a custom Balenciaga look by Pierpaolo Piccioli, based on a 1947 bolero jacket by Cristóbal Balenciaga. The powder-blue design featured black crystal embroidery, tassels and a long train. Bulgari jewelry accompanied the look, with Williams wearing earrings and a necklace for the occasion.
The new Ambassador role arrives as Williams continues to attract attention through his acting work. He stars as Shane Hollander in Heated Rivalry, a role that brought him wider recognition and placed him alongside co-star Connor Storrie at several major industry and fashion events.
Williams’ comments around the announcement place individuality and creativity at the center of the collaboration. His own public style has already shown an interest in expressive jewelry and changing approaches to formal dressing, giving Bulgari several ways to develop the partnership across future appearances and projects. With his appointment now official, Hudson Williams joins the Bulgari family as its newest Ambassador, turning an existing red-carpet relationship into a formal collaboration. As Williams put it himself, he now looks forward to seeing what he and Bulgari can create together.
