Jimmy Choo introduces Choo Stories, a new series exploring personal experiences and the moments that shape individual lives, with British singer Olivia Dean leading its first chapter. The project follows Dean during her sold-out The Art of Loving Live world tour, offering an intimate look at her preparations, performances and wardrobe. Through candid conversations and cinematic footage, the film documents her life on the road and the role fashion plays in her stage appearances.
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The debut episode follows Dean through different moments of her touring routine, moving from the preparation that takes place before a performance to the stage itself. The footage captures the changes that accompany performing night after night, giving audiences a closer look at the work behind her live appearances.
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Throughout the film, Dean wears a selection of Jimmy Choo footwear, including existing designs and custom pieces developed for her performances. The shoes reflect the demands of her choreography while maintaining the decorative character associated with the fashion house.
Sandra Choi, creative director of Jimmy Choo, worked with Dean on footwear that could accommodate her performances. The collaboration considers how shoes function during choreography, with designs that support the singer’s requirements onstage. The selection includes the Amita, Isa, Love Pump and Love Slingback, alongside custom versions that introduce different colours and decorative treatments.
Gold, pink and citrus tones feature across the specially developed designs, while crystal embellishments add playful details to the footwear. These variations introduce colour into Dean’s performance wardrobe, allowing the shoes to contribute to her overall stage presentation.
The project also takes viewers inside Jimmy Choo’s London design studio, where the film explores the creative relationship between Choi and Dean. This part of the story provides a closer look at the discussions and design decisions behind the shoes that accompany the singer on tour. The studio footage connects the final footwear designs with the creative process, showing another aspect of Dean’s relationship with the house beyond her public appearances.
Dean first connected with Jimmy Choo in 2022, beginning a relationship that has continued through her current world tour. Her participation in Choo Stories extends that connection into a new format, allowing her to discuss the confidence she associates with the brand.
“Jimmy Choo is always so spot on – I just think it’s in a league of its own. They make me feel powerful and sexy,” Dean explains. Her comments reflect the importance she places on footwear as part of her performance wardrobe. The collection of custom and ready-to-wear designs accompanies her choreography throughout the tour, bringing Choi’s work into the singer’s live performances.
Jimmy Choo uses Dean’s chapter to introduce the wider concept behind Choo Stories, focusing on personal experiences through conversations and cinematic imagery. The first film places the audience close to the singer’s touring routine, documenting the moments surrounding her appearances onstage.
