New Balance and The Whitaker Group continue their collaborative Willful Bias series with Willful Bias For Identity, introducing two new interpretations of the New Balance 2010. The latest collection explores personal identity through material treatments, colour and photography, drawing attention to individual experiences and cultural influences. Both sneakers feature distressed detailing, exposed stitching and textured suede, giving the familiar silhouette a distinctly unfinished appearance.
SNEAKERS
The collaboration follows earlier releases that examined discovery, education and community. Previous projects included the New Balance 740 Willful Bias For Discovery, the 998 and 990v4 Willful Bias For Education, and the 1906U Willful Bias For Community. This latest chapter focuses on personal identity and the experiences that influence how people understand themselves.
The collection introduces two complementary colourways, Mauve Cream and Mauve Grey, each featuring layered mesh uppers, suede overlays and visible construction details.
The Mauve Cream edition features a cream mesh foundation with earthy pink suede panels. Grey accents introduce additional variation, while a contrasting grey midsole completes the design. The suede has a textured finish, with loose threads extending from the panels and exposed stitching emphasising the shoe’s construction.
The Mauve Grey version takes a different approach to the same materials. Grey mesh forms the base, while purple suede overlays introduce a softer colour treatment. A cream midsole provides contrast beneath the upper, and the textured panels maintain the distressed appearance that connects both designs.
The sneakers share unfinished edges and frayed detailing throughout their uppers. Orange accents appear around the signature New Balance N logo, providing a recognisable detail within both colour combinations. Multicoloured laces complete the designs, incorporating shades that correspond with their respective palettes.
The Whitaker Group x New Balance 2010 Willful Bias For Identity collection launches on November 5, 2026. The sneakers will arrive through The Whitaker Group’s retail network, including in-store and online releases. With its two textured colourways, the latest New Balance collaboration continues The Whitaker Group’s exploration of personal and collective experiences through footwear.
Name: The Whitaker Group x New Balance 2010 “Willful Bias for Identity”
Colorway: Multi-Color
SKU: U20104WP, U20106KH
MSRP: $155 USD
Release Date: November 5, 2026
Where to Buy: New Balance, The Whitaker Group, A Ma Maniére
