Hoka and Marni draw inspiration from daily life for their second footwear collaboration. The campaign, “Every Day Is a Marathon,” explores early starts and days spent in offices, studios and city streets. That premise connects Hoka’s focus on comfort and performance to Marni’s approach to personal style, with the Clifton 11 serving as the shoe for the new release.
SNEAKERS
The collaboration follows the brands’ first project together in 2025. For this edition, Marni applies its approach to texture, detail and contrast to Hoka’s signature daily trainer. The Clifton Marni retains the model’s technical foundation while introducing custom finishes that extend from the upper and lacing system to the interior.
An engineered mesh upper forms the shoe’s structure, and a compression-molded EVA foam midsole provides its cushioning foundation. Hoka also incorporates its smooth MetaRocker and rearfoot-focused Active Foot Frame. Together, these components carry the Clifton’s familiar comfort and smooth ride into the collaborative design.
Marni introduces custom hardware and finishing details to the Clifton 11, starting with metal lace dubrae on the lacing system. Reflective details and a 3D silicone print add further elements to the exterior, while a custom plaid sockliner brings pattern inside the shoe.
The release also includes two additional pairs of laces, allowing wearers to adjust the styling. Hoka and Marni offer the shoe in Orange, White and Black, with the extra laces accompanying each version. All three color options carry the Clifton Marni name and retail for $275 USD.
Thomas Cykana, Hoka’s Senior Director of Global Collaborations & Partnerships, explained that the response to the first collaboration encouraged the brands to continue working together. The Clifton franchise became the focus of that next project.
“Building on the success of our first release, we were eager to keep our momentum strong with MARNI and work with them on our iconic Clifton franchise,” Cykana said.
His comments also outlined the qualities Hoka values in the partnership. Cykana praised Marni’s whimsical and irreverent approach to contemporary luxury, along with Meryll Rogge’s work in developing the label through its recognizable design cues.
The Clifton Marni will launch through Marni.com and Marni stores globally on November 12, 2026. Hoka.com and select global retailers will follow on November 13, completing the release’s two-stage retail schedule.
