H&M Summer 2010 by Patrick Demarchelier

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Ad Campaign: H&M;
Season: Summer 2010
Model: Anabela Belikova, Erin Wasson, Jacques Naude, Lauren Hutton, Julia Stegner, Mark Vanderloo, Ryan Heavyside, Daria Werbowy, Sasha Pivovarova and Lara Stone.
Photographer: Patrick Demarchelier
Website: www.hm.com
For their latest campaign H&M; is one happy supermodel family on a seaside vacation, from mother of all top models Lauren Hutton to uncle Mark Vanderloo, alongside Sasha, Daria , Erin … and some kids. Thank you H&M; for hiring all these amazing models and a renowned fashion photographer to shoot them, but are we way too spoiled for expecting them to be edgy and très editorial every single time?

View more of H&M; Summer 2010 advertorial after the jump:


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  1. Nick Leonard says:

    Lara is my favorite in this!

  2. Nick Leonard says:

    Lara is my favorite in this!