Burberry Body Launches Today
Ad Campaign: Burberry Body Fragrance
Season: Fall Winter 2011.12
Model: Rosie Huntington-Whiteley |Women|
Photographer: Mario Testino
Today Burberry launches its new long awaited Burberry Body fragrance globally in over 150 countries, face of the campaign is top model and actress Rosie Huntington-Whiteley.
“Burberry Body is the next chapter in our history, and a launch we are all so excited about. It’s the Burberry world translated into a scent, embodying every facet of the brand including our music, collections, scent, platforms and communities. We wanted to create something very British, feminine, timeless, distinctive and effortlessly sensual, with the attitude and energy of our iconic trench coat at the heart of it.” – Christopher Bailey, Burberry Chief Creative Officer
TV ad for brands most sensual fragrance to date directed by Bailey and filmed by Testino premiered on youtube and burberry.com. After the video above view more campaign imagery, behind the scenes, bottle and packaging design under the cut:
Also our long time favorite song Rosé (now in an unplugged at Abbey Road for Burberry Body version) by The Feeling serves as the flawless soundtrack to the campaign and it was recorded again at the famed Abbey Road. With an exclusive music and additional band content the track will be released as a single in October 2011.