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Burberry Body Launches Today

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September 1, 2011
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Burberry Body Launches Today

September 1, 2011
in Ad Campaigns, Burberry, Editorial Photography, Female Models, Mario Testino, Models 1, Rosie Huntington-Whiteley, TRAFFIC models, Videos, Women Model Mgmt
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Burberry Body

Ad Campaign: Burberry Body Fragrance
Season: Fall Winter 2011.12
Model: Rosie Huntington-Whiteley |Women|
Photographer: Mario Testino
Website: www.burberry.com
Today Burberry launches its new long awaited Burberry Body fragrance globally in over 150 countries, face of the campaign is top model and actress Rosie Huntington-Whiteley.

“Burberry Body is the next chapter in our history, and a launch we are all so excited about. It’s the Burberry world translated into a scent, embodying every facet of the brand including our music, collections, scent, platforms and communities. We wanted to create something very British, feminine, timeless, distinctive and effortlessly sensual, with the attitude and energy of our iconic trench coat at the heart of it.” – Christopher Bailey, Burberry Chief Creative Officer

TV ad for brands most sensual fragrance to date directed by Bailey and filmed by Testino premiered on youtube and burberry.com. After the video above view more campaign imagery, behind the scenes, bottle and packaging design under the cut:

Burberry Body Fragrance Burberry Body Fragrance Burberry Body Fragrance Burberry Body Fragrance Burberry Body Fragrance Burberry Body Fragrance Burberry Body Fragrance Burberry Body Fragrance Burberry Body Fragrance Burberry Body Fragrance Burberry Body Fragrance Burberry Body Fragrance 

Also our long time favorite song Rosé (now in an unplugged at Abbey Road for Burberry Body version) by The Feeling serves as the flawless soundtrack to the campaign and it was recorded again at the famed Abbey Road. With an exclusive music and additional band content the track will be released as a single in October 2011.

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Comments 8

  1. Janet Hertz says:
    14 years ago

    fantastic! can’t wait to smell it shes such a doll

  2. Donna says:
    14 years ago

    lovely girl really curious to check out the perfume

  3. Olivia says:
    14 years ago

    really nice video

  4. Austin says:
    14 years ago

    I think burberry should move away from testino, photos are nice but so generic havent seen anything new from testino in years.

  5. Marienne says:
    14 years ago

    That’s so kewl.

  6. Jason says:
    14 years ago

    so proud of her! shes my hometown girl!

  7. Samy says:
    14 years ago

    didnt expect this from burberry

  8. Kristina says:
    14 years ago

    YES! Please Burberry get somebody else, no more testino!

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