Savage X Fenty releases its latest Valentine’s Day drop Love So Savage, with Rihanna fronting the campaign. The launch frames romance through confidence and control, presenting intimacy as self-directed and expressive. The campaign positions Rihanna as a modern-day Aphrodite, anchoring the visuals with authority and presence.
Rihanna appears alongside actor and actress Lovie Simone and Michael Cooper Jr., joined by models Emma Arletta and Vivian Wilson. The cast gives form to the campaign’s romantic and empowering vision through character, posture, and attitude. The Love So Savage campaign draws on classical mythology as reference rather than costume, translating the idea of Aphrodite into a contemporary context shaped by confidence and clarity.
The Valentine’s Day drop introduces a wide range of intimate styles designed for broad wearability. The collections invite personal interpretation, offering pieces that shift between softness and edge through material, cut, and print.
Among the featured collections, Sinful Rose Printed Lace stands out through its graphic floral treatment, pairing romantic reference points with a sharper visual approach. Roselace leans into transparency and texture, presenting lace as a central element shaped for modern wear. Nite Shade introduces a darker mood, using contrast in tone and finish to frame intimacy through confidence. Savage X Satin brings a smoother surface and fluid drape, while Savage X Boxers extend the Valentine’s offering into relaxed, intimate essentials.
Savage X Fenty makes the Valentine’s Day collections available through multiple channels. Shoppers can find the pieces online, in Savage X Fenty retail stores, and through select wholesale partners worldwide. With Love So Savage, Savage X Fenty approaches Valentine’s Day through confidence, intimacy, and self-direction.
