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PUMA and Represent Release Basketball-Led Streetwear Drop

Footwear and apparel arrive January 17, 2026

January 12, 2026
in Puma, Sneakers, Sportswear
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PUMA Represent
©PUMA

PUMA continues its collaboration with Represent through a new collection rooted in basketball culture and contemporary streetwear design. The release brings together footwear and apparel, with an emphasis on cut-and-sew construction and graphic development. German NBA player Dennis Schröder fronts the campaign and represents the connection between on-court performance and off-court dressing.

SNEAKERS

The apparel selection draws directly from basketball uniform conventions. A jersey and matching shorts introduce a newly created PUMA x Represent graphic. Mesh fabrication defines both pieces, while contrasting trim references classic game-day silhouettes.

PUMA Represent
©PUMA
PUMA Represent
©PUMA

Additional apparel expands the offering into everyday wear. A graphic T-shirt and hoodie deliver bold visual elements tied to the collaboration’s identity. A coach jacket paired with coordinating pants adds warm-up layers designed for comfort and repeated use.

Footwear plays a central role in the release. PUMA and Represent rework the All-Pro NITRO™ 2, a performance basketball sneaker that features NITRO™ cushioning and a lightweight ULTRAWEAVE upper. The updated version arrives in a black-and-white two-tone colorway. Subtle branding appears on the heel and tongue, keeping the design focused on form and function.

Represent
©PUMA
Sneakers
©PUMA

The collection also introduces the low-top Majesty. This silhouette references basketball footwear from the 1980s through its overall shape and material choices. Represent’s version uses a Suede upper with contrasting heel panels and the PUMA Formstrip, creating a clean and structured finish from toe to heel.

The PUMA and Represent collection releases on January 17, 2026. It will be available through PUMA.com, representclo.com, PUMA flagship stores, and selected PUMA stockists.

Sneakers
©PUMA
Sneakers
©PUMA
Tags: pumasneaker releasessneakerssportswear
Ana Markovic

Ana Markovic

Ana Markovic is Deputy Editor at DSCENE Publishing, with over 15 years of experience in fashion and editorial publishing. She works across the DSCENE network, including DSCENE, MMSCENE, BeautyScene and ArchiScene, covering fashion, beauty, architecture, design, sports and entertainment. Her work includes industry news, creative features and interviews with internationally recognized artists, designers, filmmakers, actors and supermodels. She also contributes to the editorial direction and development of the publications.

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