Benetton UNHate Campaign
Photo and Video: Fabrica
Benetton returns with another bold campaign featuring a moving video launched today in Paris (see it above) and the head-turning world leaders print ads. With this worldwide campaign United Colours of Benetton invites the leaders and citizens of the world to fight the growing culture of hatred.
United Colors of Benetton also presents the Unhate Foundation, an extension of the UNHATE campaign. Through communication, the objective of the Unhate Foundation is to oppose and undermine hate culture with campaigns meant to exorcise “fear of the other” and to promote closeness between cultures, races and religions. The Unhate Foundation will work so that such issues become steadily a part of the cultural debate, and are included in the political agenda of leaders. The Unhate Foundation will promote a message of tolerance and unity amongst individuals, factions and parties.