CHINCHILLA asserts her place as one of the UK’s most promising new stars with the release of her surreal and imaginative music video for ‘Ok As I Am.’ The London-based artist continues to carve her own lane in contemporary pop, blending raw confessional songwriting with striking, high-fashion visuals that push the boundaries of what an independent artist can achieve.
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The video for ‘Ok As I Am’ is a dreamlike journey through the labyrinth of self-acceptance, drawing on a deeply personal moment from CHINCHILLA’s own life. The concept is anchored by the lyric, “sorry that while you were sleeping in bed, I was laid next to you crying and texting my mum instead,” a line that encapsulates the vulnerability and honesty at the core of her new work. In the video, CHINCHILLA appears to slip into another realm, finding herself literally inside the body of her bed, a visual metaphor for the internal world she so vividly explores. The effect is otherworldly yet deeply intimate, a testament to her ability to make the personal universal.
The music video was self-funded and brought to life in collaboration with acclaimed fashion photographer Kai Cem Narin, known for shooting global icons like Kim Kardashian and working alongside legendary fashion duo Mert & Marcus. This partnership infuses the project with a sense of high fashion and visual sophistication rarely seen in independently produced music videos. The result is a piece that stands out both for its ambition and its authenticity.
In an industry/time where labels are reluctant to fund long form music videos, this video feels like a really refreshing project of high fashion meets otherworldly emotional madness, the team and crew came together all on low fees and put the art first to create something really beautiful. – shares CHINCHILLA
The release of ‘Ok As I Am’ follows a string of sold-out headline shows and a summer that has seen CHINCHILLA’s momentum reach new heights. In June, she opened for Justin Timberlake at three stadium shows across Europe, introducing her magnetic stage presence to thousands of new fans. The buzz around her live performances continues to build, with her upcoming European headline tour already edging towards a complete sell-out. Dates include stops in Prague, Berlin, Hamburg, Rotterdam, and Paris, underscoring her growing international appeal.
Adding to her busy touring schedule, CHINCHILLA will also support Australian singer-songwriter G Flip on the US leg of their 2025 tour, a move that will further expand her reach and cement her status as an artist on the rise.
CHINCHILLA’s latest work marks a new chapter in her artistic evolution. Following the breakout success of her last EP ‘Flytrap’, which featured the bold, unapologetic hits ‘Little Girl Gone’ and ‘Cut You Off’, she now reveals a more confessional, vulnerable side. Her upcoming trilogy of singles traces the arc of heartbreak, from the mind-bending early days of a relationship’s end through a period of personal and professional upheaval, and finally towards healing and self-compassion. Throughout, CHINCHILLA’s songwriting is unflinchingly honest, her voice a powerful instrument for exploring the complexities of emotion.
Much of this new material was crafted in the sanctuary of her furry-walled shed-studio, a safe space where she could process her feelings and transform pain into art. The result is music that is deeply personal yet resonates widely, offering listeners both catharsis and connection.
CHINCHILLA has built her reputation on electrifying anthems that challenge the status quo and confront the obstacles she’s faced as a fiercely independent artist. With ‘Ok As I Am,’ she turns that energy inward, finding strength in sensitivity and power in vulnerability. Even in the project’s quietest moments, her creative force shines through.
Abundantly creative, fearlessly honest, and relentlessly driven, CHINCHILLA is not just a rising star, she’s a force to watch. As she continues to break new ground with her music and visuals, her trajectory only points upward. Discover the new music video:
