For the first time Calvin Klein releases a campaign presenting all of its brands together – the world of Calvin Klein Collection, Calvin Klein, Calvin Klein Jeans and Calvin Klein Underwear was captured by the celebrated photographer and filmmaker Tyrone Lebon.
Stars fronting the ads are Instagram sensations Justin Bieber and Kendall Jenner as well as Kendrick Lamar, Fetty Wap, FKA Twigs, Klara Kristin, supermodels Abbey Lee Kershaw and Saskia de Brauw, as well as Sung Jin Park among other. CK team also cast up and comers mixed with a street cast Daniel Hivner at 3M Models, Jan Gatewood, Aiden Dare, Rene Ferry, Sophia Tatum, Laura Sorensen and Petra Lajuan.
“This campaign is representative of how culture is evolving as we speak. We’re bringing together a diverse mix of provocateurs with a unique collective of visual artists to create content that sparks and drives cultural conversation. Millennials reject labels when it comes to their own identities, and they want products that are personalized and individual, which we’re achieving as Calvin Klein moves toward further establishing itself as a lifestyle-centric global brand. To do that, we have to recognize that people don’t want traditional one-sided advertising anymore. Instead, they want to participate in campaigns that capture their imagination. With this campaign, we feel we have created something that truly illustrates the future of the brand, and captures the current youth culture zeitgeist.” – said Melisa Goldie, CMO of Calvin Klein, Inc. “
Discover more of the new CK ads after the jump:
Images courtesy of Calvin Klein – www.calvinklein.com