Wool has been worn by some of the bravest and most inspirational men and women in history. This collaboration with The Woolmark Company using Merino wool has allowed us to look into the fibre’s incredibly rich heritage – which has always been driven by innovation and change – in order to deliver a thoroughly forward-looking collection showcasing Merino wool’s outstanding physical and emotional benefits. A fibre such as Merino wool resonates with contemporary consumers, who have an increasing expectation that their purchases are environmentally friendly and are insisting on greater integrity and authenticity in the products they buy. – Christopher Raeburn
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