Coach 1941 took London Collections: Men to present Spring Summer 2017 Collection, inspired by eclectic American counter-culture mash-up, celebrating rebel youth and the bravery and boldness of those who challenge conventions, preconceptions and the status quo. The collection features motorcycle jackets, plaid and flower prints, as well as doodles hand painted by artist Gary Baseman.
Exploring the notion of cult following and the juxtaposition of belonging and rebellion; the precision of uniform and the individuality of personalization. Biker gang culture, ‘B’ Movies, beatniks, New York punk and hip-hop, The Twilight Zone and James Dean; today’s obsession with the archetypal American man’s wardrobe pieces. Disassembling and reassembling to make more than the sum of the parts. – from Coach 1941
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All images courtesy of Coach 1941