Edward Crutchley took London Collections: Men to present his Spring Summer 2017 Collection, inspired by fanaticism and polish of the virtual world with the pragmatism and virtue of his native Yorkshire.
SPRING SUMMER 2017 MENSWEAR COLLECTIONS
This is a collection of exaggerated proportions. It embodies the contrast between the cybernetic and the physical. Enlarged fits and volumes are either extremely oversized or very formfitting. Parka jackets and blousons are amplified to loose, expanded dimensions with dropped shoulders and baggy sleeves. Trousers are either shrunken or wide. Shorts linger somewhere in between hot pant and boxer. The primordial reality of a northern English arcadia is here in the languid drape of the clothes. Traditional English plaid is scaled up. Earthy colours sit alongside mineral pastels. Dry moor grass, friar brown, beige and nude mingle with fecund purples and navy, gold and copper. Accents of chalk pink and dusty blue are strong, not sweet. – from Edward Crutchley
See the collections after the jump:
All images by Nowfashion
SHOW CREDITS
Styling: Julian Ganio
Hair: Lee Machin for Bumble and bumble
Grooming: Natsumi Watanabe for Dermalogica
Casting: Sophie Lynas at Leda Casting
VIDEO CREDITS
Director: Ollie Evans
Producer: Shimmy Ahmed
Director of Photographer: Matthew Smith
Styling: Julian Ganio
Hair & Make-up: Yang JinDian
Head of Lube: Karen Coughlan
Stills Photographer: David Crutchley
Model: Tony Or at Nevs
Shot on location in the Yorkshire Dales
