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Prada Fall Winter 2016.17 by Steven Meisel


Prada unveils their new Fall Winter 2016.17 womenswear advertisement captured by the legendary fashion photographer Steven Meisel featuring twenty-seven top models. In charge of styling was Olivier Rizzo, with makeup by Pat McGrath, and hair styling from Guido Palau. Casting direction by Ashley Brokaw.

Stars of the campaign are Roos Abels, Noemie Abigail, Vanessa Axente, Lexi Boling, Freja Beha Erichsen, Vittoria Ceretti, Yoon Young Bae, Sara Dijkink, Danielle Ellsworth, Angelica Erthal, Paulina Frankowska, Amanda Googe, Caitie Greene, Ondria Hardin, Milla Jovovich, Lorena Maraschi, Amanda Murphy, Londone Myers, Julia Nobis, Marina Perez, Sasha Pivovarova, Fei Fei Sun, Stella Tennant, Rianne Van Rompaey, Natalie Westling, Kiki Willems, and Raquel Zimmermann.

Presented as a series of rough collages, the campaign evokes the deeply human – and inexorably feminine – nature of Prada’s eclectic collection. The designer depicts a woman’s identity as conundrum, an intersection of overlapping and interdependent systems. Every woman carries on her body fragments of her own history, her experiences, her loves, her tragedies. These various references accrue with time, with age, with knowledge, so that each woman is an ineffable agglomeration of the symbols and indices of her personal journey. Such symbols find parallels in the simultaneously restrictive and liberating clichés of the feminine wardrobe: dress, corset, belt, garter, brassiere, high heel. In dressing each morning, a woman recomposes her unique collage of a life. Therein lies her strength.

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See the campaign video at PRADA’s official site:

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