H&M Launches The New Brand – ARKET

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 group announced the launching of a new brand, ARKET, this year. The range includes men’s, women’s and children’s ready-to-wear and accessories collections and a homeware department.

ARKET means ‘sheet of paper’ in Swedish. It both relates to our origin in the Nordic tradition of functional, long-lasting design and symbolises the blank sheet, the sense of optimism and possibility we felt creating this new brand. -Ulrika Bernhardtz, Creative Director.

A fantastic team with diverse backgrounds and areas of expertise have come together to build ARKET. We’re very excited to soon reveal the brand and share our collections with customers. – Lars Axelsson, Managing Director

The first store will open autumn 2017 on Regent Street in London and online on arket.com in 18 European countries