Preservation Hall & Other Stories: Miu Miu FW17 by Alasdair McLellan

Discover Miu Miu‘s Fall Winter 2017.18 advertising campaign captured by fashion photographer Alasdair McLellan, with art direction from Giovanni Bianco. In charge of styling was Katie Grand, with set design from Stefan Beckman, casting direction by Anita Bitton, and production by Ragi Dholakia. Beauty is work of makeup artist Diane Kendal, hair stylist Anthony Turner, and manicurist Chisato Yamamoto.

Stars of the campaign are actress Naomie Harris, models Kate Moss, Adwoa Aboah, Eliza Cummings, Jasmine Daniels, Jean Campbell, Kesewa Aboah, Lily Nova, Missy Rayder, Rose Daniels, and The Preservation Hall Brass Band.

“In certain places and amidst certain sounds, time seemingly circles itself. Throughout the untamed, thick-aired Mississippi bayou, draped with Spanish moss, the siren of insects is interlaced with jazz melodies somehow both timeless and avant-garde. The latest campaign for Miu Miu, Fall/Winter 2017, realized by photographer Alasdair McLellan, collages New Orleans landscapes and landmarks, from the dripping bayou to the august Preservation Hall. Everything here is a deeply textured bricolage, full of tension and wild energy.
Diverse references drawn from a multiplicity of pasts represent splintered images of glamour: brightly-colored faux furs and translucent plastics sheath feathered dropwaist dresses, superimposing contemporary shapes and materials onto old-timey sensibilities. The resulting photos effervesce the type of atemporality only found in places as overgrown and alive as New Orleans. Jeweled hardware and piles of paillettes meet expanses of softness cinched together with wide straps, embracing the everyday hybridity of place and preservation.“

See more images + video campaign bellow:

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