Adidas Originals Teams Up With Young Creatives For Its New Superstar Campaign
adidas Originals have teamed up with a generation of young creative people for the adidas Originals Superstar Fall Winter 2017 campaign. Named Generation Superstar: The Icons of Tomorrow, the campaign is captured by photographer Nadine Ijewere, and features an inspirational talents such as body positivity activist Barbie Ferreira, climate activist Xuihtezcatl Martinez, skateboarder Rachelle Vinberg, as well as the musical talents Khalif Diouf and Kiran Gandhi.
From the day it was released, the Superstar has always been a shoe that represents being true to yourself; to keep pushing for what you believe in, no matter what. To capture the timeless spirit of Superstar, we have teamed up with a generation of young people who are changing the world, using their creativity to motivate a better tomorrow. – from adidas
Read the interviews with talents after the jump:
Arvida Bystrom:
What motivates you to make a better tomorrow?
Something simple but vital as hope.
How do you define your generation?
I feel my generation is being open for the unknown and eager for change.
What does it mean to be a “superstar”?
i would love to encourage teenagers to be the superstars of their own bedrooms, of their own minds. to not try to compete with others but be happy for positive change around them whoever brings it and find ways to respect and nourish their own inner being and the ones around them.
Barbie Ferreira:
What motivates you to make a better tomorrow?
Seeing such forward thinking young people who are socially conscious and aware of their surroundings who are not afraid to speak their mind.
How do you define your generation?
Our generation is a collective of young diverse minds who are ultra aware of what society has been telling us is “normal”. We are raw, unapologetic and motived to make a better tomorrow.
What does it mean to be a “superstar”?
Being you and uplifting others to rise above constructs.
Kiran Ghandi:
What motivates you to make a better tomorrow?
Knowing how the music and words of others has so often in the past inspired me to access my fullest potential, and therefore wanting to use my music and words to do the same for others.
How do you define your generation?
My generation values experiences over money, and contributing value over claiming it.
What does it mean to be a “superstar”?
To constantly be giving such that you are always wanted and welcomed wherever you go.
Le1f:
What motivates you to make a better tomorrow?
The trash values and behaviors of people today.
How do you define your generation?
One that doesn’t care to be defined.
What does it mean to be a “superstar”?
It’s the opposite of being timid.
Rachelle Vinberg:
What motivates you to make a better tomorrow?
There’s always going to be the possibly of something better, because we all have the ability to improve ourselves and the societies we are part of, so why not try? Why settle for less when more is achievable? I would say my biggest motivation for a brighter future is the fact that I can do something that helps create it- free will and action. We all have it.
How do you define your generation?
We truly are the generation of the collective consciousness. Not only are we connected through social media, but people are now being brought up to carry a real and strong sense of open-mindedness, which enables us to really understand each other on an incredible level.
What does it mean to be a “superstar”?
It’s carrying a sense of responsibility and guardianship for this generation’s coming of age. It’s offering a place for young people to turn to, to admire, and to live life alongside with.
What’s the meaning/significance behind your slogan tee-shirt?
As soon as I began opening myself up to the hectic forces of the universe, and really trusting it rather than fearing it, my life completely shifted. Too many people try to control every aspect of their lives, and as humans, this is completely natural, but it’s simply not possible. If you aren’t afraid of the unknown, and carry a bit of vulnerability with you, opportunities, potential friendships, and many other great things will be more likely to find their way to you. I trust the universe, its flow, and we shouldn’t fight it.
Xiuhetzcatl:
What motivates you to make a better tomorrow?
I’m motivated to to make a difference by the best things in life, from the music, to the people, to the food to this planet so we never have to question whether our children will be able to experience the same amazing things we have.
How do you define your generation?
I think that our generation is defined by our potential to leave our mark on history by pushing us towards a just, sustainable and peaceful future that we can get the world to unite and believe in.
What does it mean to be a “superstar”?
Being a superstar means being brave enough to fight for something bigger than yourself, and inspiring others to do the same.
