Y-3 reveals the autumn winter 2017 Campaign ’Reclaimed by Nature’. By exploring the relationship between nature and technology, the collection focuses on the core of the brand. The campaign was shot in Brooklyn by Benjamin Alexander Huseby, styled by Jodie Barnes and directed by Lloyd & Co.
Y-3 brings together nature and man-made construction. The powerful campaign imagery captures the unexpected and unique beauty found in still moments of intense energy and movement. The sculptural details of the collection take on a utilitarian look with a subdued palette of black, navy, and moss green. Responding to Yohji Yamamoto’s inspiration of the current state of planet Earth, the imagery reflects a time of progress, transformation and transition between human and nature.
Scroll down to see all the images:
Creative Direction: Lloyd & Co.
Photographer: Benjamin Alexander Huseby
Styling: Jodie Barnes
Makeup: Maki Ryoke
Models: Otto Valter Vainaste (@ VNY Models) Lameka Fox (@ IMG)
Casting Agency: AM Casting
Director: Jason Evans
DOP: Matthew Schroeder
Editors: Brendan Beecy
All images courtesy of Y-3