Y-3 reveals the chapter 1 of the Spring Summer 2018 Campaign shot on the streets of New York City by fashion photographer Alessio Bolzoni and styled by Mauricio Nardi.
Chapter 1 captures a dynamic energy as models stalk the urban outdoors in the season’s bold graphics. Poetry meets punk as models communicate a modern strength and grace against a gritty industrial backdrop. They delicately fall into each other to create unique contorted shapes that Bolzoni captures from surprising angles. The stark imagery complements the simple graphic emblazoned across the collection: a stacked logo motif combining the Y-3 logo, Yohji Yamamoto signature, and the slogan “brand with the 3 stripes” in multiple languages. Stamped across coach jackets, street kimonos, hooded sweaters, sling bags, and Adilettes, this graphic becomes the collection’s icon and a contemporary symbol of the Y-3 collaboration. – from Y-3
This season Y-3 will launch 2 new footwear styles – the ultra-sleek Suberou and the Bashyo, the mid-cut style with bold, unexpected elements.
The first drop of the Spring Summer 2018 collection will launch on December 1st at Y-3 flagship stores, Y-3.com, and select retailers worldwide.
Discover the campaign after the jump:
Photography: Alessio Bolzoni
Art Direction: PL Studio
Styling: Mauricio Nardi
DP: Jack Shanahan
Hair: Chi Wong
Makeup: Zenia Jaeger
Casting: AM Casting
Production: Pony Projects
Models – Serge Sergeev, Tyler Reid, Tyg Davison, Tay Demery