Blood Brother presented Autumn Winter 2018 collection during the ongoing London Fashion Week Men’s. Named This Could Be You, the collection takes the inspiration from instant lifestyle and lottery.
Reflecting the ‘loaded expectancy’ of the current generation, the lottery provides a get-rich-quick escape plan in an era defined by instant gratification. Exploring the theme of quick wins and ‘loadsamoney’, Blood Brother looks at the sinister side of immediate excess. The vulgarity and overindulgence that comes with a huge windfall, blowing it all on monogrammed swimming pools, souped up custom motorbikes and a helipad. Graphic prints continue to be a key feature of the Blood Brother style, featuring scratch cards, player receipts and symbols of ostentatious success such as the ‘Hot Tub Club’ and ‘Money Bags’. Satin suit pieces in retro jewel colours, featuring the ultimate extravagance – a pet tiger, paying homage to the depressing faded opulence of Las Vegas. Taking inspiration from a lifestyle of excess, the collection references 80’s ski wear, exotic animals and the ultimate ‘new money’ style icons – the gangsters. Diamond quilted puffas and ski suits in Rolex green and metallic gold, gives a nod to luxury Chesterfield sofas, whilst oversized ski salopettes and chalet knits in chenille wool complete the apres-ski look. The theme of garish luxury is realised in clashing animal faux furs and snakeskin prints that are in perfect contrast to the menacing simplicity of the leather ‘gangster fit’ coats. Repeat print Swarovski crystal embellishment across crisp white denim and luxurious tracksuits reflect the outlook of those with a penchant for life in the fast lane.- from Blood Brother
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