Discover Shiatzy Chen Spring Summer 2018 advertising campaign captured by fashion photographer Serena Becker, featuring Karo Michalowska, Xu Jing, Yuan Bochao and Paul Francois.
This year, the brand went on location for their advertising campaign, presenting a new silhouette against the desert backdrop that perfectly conveys this season’s theme. The work marked the brand’s first-ever collaboration with a German photographer Serena Becker using the lens to present the breathtakingly magnificent desert scenery from her own innovative perspective. The resulting glimpses of dunes and mountain ridges receding layer upon layer into the distance create a physical dialogue between model and landscape that evokes tales of caravans of traders journeying westward and radiates power and tranquility. Now approaching its 40th anniversary, SHIATZY CHEN’s textures and color tones have developed a more profoundly emotional interpretation. Unconventional imagery and a fresh outlook combine with the models’ natural body language to reveal the meticulous craftsmanship of the clothing. SHIATZY CHEN’s 2018 spring and summer looks are embellished by handbags, shoes, and other accessories that create an extraordinary air of elegance. – from Shiatzy Chen
See the SS18 collection here.
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