Discover Wood Wood‘s Fall Winter 2018.19 Before and After collection that combines the contemporary streetwear with elements of Americana, presented at the Swiss Church London on Endell Street during the recently finished London Fashion Week Men’s.
“The transition into adulthood is the main inspiration for the collection and several print stories speak to the theme of growing up and learning to stand on one’s own feet. ‘Leave Me Alone With Your Attention’, ‘Fan Club’ and ‘Sad Songs Make Me Happy’ all deal with this turbulent period in life where emotions run high and can be difficult to comprehend.
The ‘Before and After’ stories in the collection are mixed with traditional American elements such as a patchwork story, a collegiate story, an army surplus story and a raw denim story. These elements are all part of traditional American youth culture and in the WWAW18 collection they are tweaked and reworked to complement the contemporary streetwear aesthetics of Wood Wood.“