Disruptively Simple: DEERUPT – Adidas Originals New Silhouette
Discover Adidas Originals‘ brand new silhouette for their latest sneaker DEERUPT. The design was inspired by a structural web design, found in brand’s heritage silhouettes from the 80s. For new collection design was reinterpreted, stretching the grid across the entire shoe in one of the purest expressions of design philosophy, and revealing a completely new profile and aesthetic. The campaign was captured by fashion photographer Jonny Dufort, and directed by Luke White. The Deerupt will be available worldwide from March 22nd.
“The collapsible, runner-inspired design features an ultra-lightweight construction with knit uppers covered in this stretchable grid netting. Conforming uniquely to the wearer and offering ultimate fit and comfort, Deerupt emerges as a bold symbol through the lens of the world’s most ubiquitous design element: the grid.
Deerupt launches in the hero colorway Solar Bird, a combination of two iconic adidas tones: Solar Red and Bluebird. Designed with the grid as its central design principle – it’s simple authenticity brings a new icon to the adidas Originals brand.“