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Hu Holi Powder Dye: Adidas Originals X Pharrell Williams SS18

February 28, 2018
in Accessories, Ad Campaigns, adidas, Female Models, Male Models, Menswear, Womenswear
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Adidas Originals X Pharrell Williams

SSENSE GLOBAL

Discover Powder Dye – the final chapter of Adidas Originals x Pharrell Williams Hu Holi collection, that includes four apparel styles and five variations of footwear, as well as a Hu Holi Beach towel. Inspired by the spiritual Hindu festival also known as the “festival of colors” Powder Dye collection is an energetic fashion statement that uses power of color to highlight the playful spirit of adidas Originals x Pharrell Williams collection, and it features one-of-a-kind pieces made by powder-dyeing technique.

“The Hu Holi Powder Dye collection delivers wildly colorful unisex sportswear essentials, such as the Hu Holi Tee, which boasts reflective Velcro patch detailing embroidered with the phrase “HU MAN BEING.” The multilayered, oversize Hu Holi FZ Hood features reflective piping, Colorado-inspired cutlines, and tone-on-tone.embroidery of the words “SPECIES” across its back. Meanwhile, the coordinated Hu Holi Crew and Hu Holi Short make for a fearless play for style and color.

In footwear, the iconic adidas Originals by Pharrell Williams Hu NMD returns in three variations: one a classic black coloration with sublimated powder dye effect on the inside collar, and two with the sublimated uppers to take on the powder dyed aesthetic, all complimented with reflective laces, and two powder-dyed iterations of the PW Human Race, with contrast-color lining and a marbleized effect on its stabilizer. The sleek Tennis Hu PD pairs its color-crazy sublimated print uppers with a crisp white leather lining, while the collection’s update to the Stan Smith PD finds the adidas icon coated in an explosion of bright purples and blues.“


Adidas Originals X Pharrell Williams

Adidas Originals X Pharrell Williams

Adidas Originals X Pharrell Williams

Adidas Originals X Pharrell Williams

Adidas Originals X Pharrell Williams

Adidas Originals X Pharrell Williams

Adidas Originals X Pharrell Williams

Adidas Originals X Pharrell Williams

Adidas Originals X Pharrell Williams

Adidas Originals X Pharrell Williams

Adidas Originals X Pharrell Williams

Adidas Originals X Pharrell Williams

Adidas Originals X Pharrell Williams

Adidas Originals X Pharrell Williams

Tags: adidassneakersSS18

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