Designers Astrid Andersen and Elgar Johnson presented FILA Fjord‘s Fall Winter 2019.20 collection, during the recently finished Pitti Uomo. FILA Fjord is a new premium line from FILA, priced from €50 to over €1,000. The debut collection focuses on quality design that lasts, and it is a sophisticated collection for the modern wardrobe.
“This aesthetic is already perceived as contemporary designer wear – FILA Fjord is about matching that perception with the highest possible quality at an elevated but accessible price point. I have always pushed the sportswear category that bit further in this respect and translating this idea through a brand as familiar as FILA with FILA Fjord epitomises that philosophy” – Astrid Andersen
“The idea of experimenting and creating what comes next within the luxury streetwear market is incredibly exciting. Of course nobody knows the answer but I think that makes it even more exciting. From an initial idea with references including cult tv show Twin Peaks to presenting a collection at Pitti with FILA – it has been a whirlwind of excitement and emotion. I hope the audience will share the same vision as myself, Astrid and the FILA team” – Elgar Johnson