Italian fashion house Prada has announced that their Men’s Spring Summer 2020 show will be held in Shanghai on June 6, 2019. The fashion show celebrates a dialogue between Milan and Shanghai, and it’s staged during the 40th anniversary year of the twinning of the cities.
China has always occupied a prominent place in Prada’s imagination: in particular, the city of Shanghai and its rich cultural life. The attitude and identity of Shanghai, its dynamic fusions of past and present, old and new, are sources of constant exchange and interest. – says Miuccia Prada
During Milan Men’s Fashion Week Prada will be present a live music performance on June 14th at Fondazione Prada and a presentation of the Prada Men’s Spring Summer 2020 collection.