Fashion brands H&M and Love Stories teamed up for their second collaborative capsule collection – Love Stories Swimclub x H&M. The collection was inspired by Seventies-era Slim Aarons photographs of poolside scenes and Hoedeman’s Ibizan holidays. Stars of Love Stories Swimclub x H&M‘s Summer 2019 campaign are Raquel Zimmermann, Alanna Arrington, and Sabina Karlsson captured by fashion photographer Gregory Harris.
“It’s a dream to be collaborating with H&M again, offering customers a Love Stories aesthetic at H&M prices. The Love Stories Swimclub x H&M collaboration stays true to our mix’n’match principle and is designed for fun summer holidays – whether you’re relaxing with a cocktail or surfing the waves” – Marloes Hoedeman, founder of Love Stories.
“This flirtatious mix´n´match swimwear collection is the perfect choice for lounging by the pool or having fun at the beach, to casually slipping into a tunic and head straight to meet friends. It is breezy and elegant, with a dusty color palette and body flattering cuts. We hope that this cool and sporty collection will inspire our customers to explore their own personal summer style” – Maria Östblom, Head of Design Womenswear at H&M.