Discover Lee Cooper‘s Fall Winter 2019 True London Blues campaign featuring dancer Renee Stewart and Peaky Blinder‘s Harry Kirton directed by Bexy Cameron at The Graft, with music from one and only Boy George. In charge of photography was Vic Lentaigne, with styling from Holly McDonald, and hair and makeup by beauty artist Ranelle Chapman. Choreography is work of Simon Donnellon. The global campaign is produced by The Rig Out, a full-service creative studio, with creative direction executive production from Glenn Kitson and it was their most challenging creative to date.
“This campaign was both challenging and rewarding – Renee and Harry really pushed themselves to get what we needed – emotionality as well as psychically. From leaping through the air on trampolines for hours on end, to diving off of walls 6 stories up – it was a pretty epic shoot.
It’s a gift when you are able to not only direct, but also conceptualise what you direct – and that what this job was a total gift. Being able to see something through from the first sketch or thought to seeing it on the screen is rare. It was important that this spot not only to have artistic and emotional qualities, it also needed to have meaning and authentic ties to Lee Coopers heritage – which is why we shot on the Truman Brewery. The piece is not only a love affair between our protagonists but also London itself.” – Bexy Cameron
Director Bexy Cameron for The Graft
Creative Director Glenn Kitson
Producer Tedi de Jasay
Producer Jackson Payne
Account Handler Kate Aird
Photographer Vic Lentaigne
Drone Barney Clark
Styling Holly McDonald
Styling Assistant Frankie Knoller
Hair & Makeup Artist Ranelle Chapman
Choreographer Simon Donnellon