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#MFW: ALEXANDRA MOURA Spring Summer 2020 Collection

With SS20, Alexandra Moura is exploring contrasts between different fishing techniques and its people throughout the 20th century

ALEXANDRA MOURA
Photography © Ugo Camera for Alexandra Moura

Discover Alexandra Moura‘s Spring Summer 2020 Gadidae collection, inspired by the hard work and life of the Cod fishermen, and different fishing techniques, presented on Monday, September 23rd, during the last day of Milan Fashion Week.

Spring Summer 2020 Womenswear

Photography © Ugo Camera for Alexandra Moura
Photography © Ugo Camera for Alexandra Moura
Photography © Ugo Camera for Alexandra Moura

Influences of working clothes’ utilitarian details and the fishermen’s everyday clothes counteract today’s oversized fitting and sportswear clothes. “Albaioses” are a strong influence on the silhouettes and the details of the garments, as well as the excess of pockets seen in vests and the reinforced trousers for heavier jobs. Workpieces are deconstructed and reinterpreted, both in their form and concept. This is all connected to the brand’s DNA where fabrics are sewn together with unfinished ends and seams’ details, appliqués and garments within others garments.

Photography © Ugo Camera for Alexandra Moura
Photography © Ugo Camera for Alexandra Moura
Photography © Ugo Camera for Alexandra Moura

Inspired by raw materials and womenswear delicate fabrics, the collection fabrics are linen, cotton, silk, waterproof fabrics and two colours of denim which establishes a bridge between classic and contemporary, the past and the present.The colour palette refers to the colours of the clothes from these men and women of the sea. Black, cobalt blue, orange, earth shades and dry blue make up the palette.

Bally US

Photography © Ugo Camera for Alexandra Moura / Courtesy of Maximilian Linz

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