Louis Vuitton Celebrates Imagination and Escapism with a Journey to Vietnam

Discover Louis Vuitton‘s The Spirit of Travel 2019 advertising campaign featuring supermodels Rianne van Rompaey, Fei Fei Sun and Kit Butler captured against the backdrop of Vietnam by fashion photographer Angelo Pennetta. In charge of styling was Francesca Burns, with creative direction from David James.

“The Campaign unfolds as a travelogue: photographer Angelo Pennetta captured the models Rianne van Rompaey, Fei Fei Sun and Kit Butler in sublime landscapes of Vietnam, from Ha Long Bay to Ninh Binh and its temples. Against these evocative backdrops, each shot expresses the serenity and magic of travel, embodied by Louis Vuitton’s iconic leather goods.

As if suspended in time, the new campaign expresses the importance of imagination and escapism, two values that are at the heart of Louis Vuitton, while also inviting us to slow down and refocus on what is essential. Through the spectacular landscapes of Vietnam, Pennetta’s images along with styling by Fran Burns capture a sense of the eternal that can be found in even the most fleeting of moments.“