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#MFW: VERSACE Spring Summer 2020 Womenswear Collection

For SS20 Collection, Versace collaborated with Google to celebrate twenty years of the legendary moment in both fashion and Google history.

© Versace

Designer Donatella Versace pays tribute to the iconic dress Jennifer Lopez wore at the 2000 Grammy Awards – dress that inspired Google team to create Google Images – with Versace‘s Spring Summer 2020 collection presented on Friday September 20th, during the ongoing Milan Fashion Week.

Spring Summer 2020 Womenswear

© Versace
© Versace

Debuting in the Spring-Summer 2000 Collection, the Jungle print dress made multiple appearances on the red carpet. At the 2000 Grammy Awards, Jennifer Lopez garnered international attention when she wore the unique runway design. Millions of people took to the internet to see Jennifer in the legendary dress, making it one the most popular search queries for Google at the time. However, the desired results – an image of the star and the gown – were not able to be surfaced on the search page. The epic red-carpet look, and the excitement it created, inspired the team to create Google Images.”

© Versace
© Versace

It was amazing! The world had the same reaction: jaw dropping. Today we live in a technological world, but back then, one event prompted the creation of a new tool that now has become part of our lives.” – Donatella Versace

To celebrate its 20th anniversary, the Jungle print is reprised on the Versace runway in tropical green and fire orange-pink palettes. Presented in its original version, the palm trees are juxtaposed with different treatments and fabrications. The motif is depicted on metal mesh, embellished with crystals or complemented with tie-dye. Shirts adorned with Jungle details are layered under corset bodices with graphic heart-shaped, heritage necklines. The pattern is also introduced on Squalo sneakers and beaded as a three-dimensional décor on Virtus handbags.

Bally US
© Versace
© Versace
© Versace

This season Versace and Google collaborate to celebrate twenty years of the legendary moment in both fashion and Google history. The amalgamation between technology, classicism and fashion is evident throughout the runway space featuring a Pantheon-inspired ceiling and a bronze palm sculpture surrounded by digital art projections. Created with Google Tilt Brush technology, the artwork portrays the iconic print designed by Donatella Versace. Passionate for constant innovation, the brand’s Chief Creative Officer uses the latest technology – the Google Assistant – to call for the Jungle dress’ appearance on the runway, creating yet another unforgettable, Google-worthy Versace moment.

Images Courtesy of © Versace / Access Communications

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