• Latest
Now You Can Do Yoga in H&M

Now You Can Do Yoga in H&M

October 28, 2019
The Pause Between Moments With Lexia Hachtmann

The Pause Between Moments With Lexia Hachtmann

June 30, 2025
David Koma Resort 2026 Pulls Femininity Into Sharp Focus

David Koma Resort 2026 Pulls Femininity Into Sharp Focus

June 30, 2025
Dries Van Noten SS26 Just a Perfect Day Menswear Collection

Dries Van Noten SS26 Just a Perfect Day Menswear Collection

June 30, 2025
Marine Serre Spring Summer 2026 Presents The Source

Marine Serre Spring Summer 2026 Presents The Source

June 30, 2025
PRONOUNCE

Backstage Moments at PRONOUNCE Spring Summer 2026 Show

June 30, 2025
Junya Watanabe MAN Spring 2026 Reframes Masculinity

Junya Watanabe MAN Spring 2026 Reframes Masculinity

June 30, 2025
Comme des Garçons Homme Plus Spring 2026 Disrupts the Suit Once Again

Comme des Garçons Homme Plus Spring 2026 Disrupts the Suit Once Again

June 30, 2025
Kenzo SS26 Reimagines Nightlife Codes in Club Kenzo

Kenzo SS26 Reimagines Nightlife Codes in Club Kenzo

June 30, 2025
Athens Key Hotel: A Contemporary Gateway to the Greek Capital

Athens Key Hotel: A Contemporary Gateway to the Greek Capital

June 30, 2025
Vowels SS26 Finds New Rhythm in What A Day

Vowels SS26 Finds New Rhythm in What A Day

June 30, 2025
Rabanne Pre-Fall 2025 Campaign Asserts Style as Identity

Rabanne Pre-Fall 2025 Campaign Asserts Style as Identity

June 30, 2025
QASIMI

Backstage Moments at the QASIMI Spring Summer 2026 Show

June 30, 2025
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Fall Winter 2024.25 Womenswear
      • Fall Winter 2024.25 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Fall Winter 2024.25 Womenswear
      • Fall Winter 2024.25 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
No Result
View All Result

Now You Can Do Yoga in H&M

October 28, 2019
in Hennes and Mauritz
1
Share on FacebookShare on Twitter
© H&M

H&M opened the first hyper-local flagship Mitte Garten on October 25th in Berlins creative Mitte district, offering curated womenswear, selected external brands, vintage pieces and a showroom for customers.

© H&M

The store will offer curated fashion from H&M’s assortment as well as selected external brands, most of them Berlin based. The selected assortment is paired with a digital tool offering H&M’s full range where customers can browse and build their looks on their own or aided by a stylist.

It’s a test for us as a global retailer to elaborate around how we can be more personal and locally relevant. – Anna Bergare Business Developer at the Laboratory H&M Group

© H&M

H&M Mitte Garten will regularly offer events such as lectures, fashion talks and yoga for its customers. In the public showroom upcoming trends and looks are presented. Here consumers can try on and lend pieces to make sure that their future purchases are consciously made.

This is a unique location and it has served as a meeting place for Berliners for over a hundred years, a tradition we want to honour. We aim to offer a neighbourhood store serving as a platform for local and global talents within retail, culture and art. – Thorsten Mindermann country manager H&M Germany

Tags: Fashion News
admin

admin

Related Posts

Femininity in Bloom: Magda Butrym and H&M Collection
Capsule Collections

Femininity in Bloom: Magda Butrym and H&M Collection

March 24, 2025
H&M Announces Collaboration with Glenn Martens
Hennes and Mauritz

H&M Announces Collaboration with Glenn Martens

November 14, 2024
Holiday 2024
Ad Campaigns

Timeless Style & Eternal Connection: H&M Holiday 2024 Collection

November 4, 2024
H&M
Ad Campaigns

H&M Marks 20 Years of Iconic Collaborations with Pre-Loved Collection

October 23, 2024

Comments 1

  1. Pingback: Fashion Fusion

dscene

Subscribe To Our Newsletter

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – Click for more about DSCENE and for our Terms of Service.

Subscribe Our Newsletter

© 2024 DSCENE Publishing. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Fall Winter 2024.25 Womenswear
      • Fall Winter 2024.25 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.